Mynewsdesk

Most tech brands fail to provide basic info for journalists

19 November 2014 13:25

Findings from the world's leading tech brands and their use of online newsroom technology

Does this look familiar? A day in the life of a PR pro - watch our 'Walk & Talk' video

6 November 2014 13:33

Mynewsdesk 'Walk & Talk' is our first video created with multi-award winning writer and producer Stephen Follows and director Ed Dark from Catsnake Film. The lead character (Catherine) is played by actress and TV producer Kate Miles.

Top of the PR pops: October highlights

6 November 2014 09:53

Our Top of the PR pops post has come a little later than usual this month as we were a little distracted by all the fun things happening around Hallowe'en. Nevertheless, here is our round up of the things that got us talking over the last few weeks...

PR Horror Stories: Halloween Special

31 October 2014 08:00

As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption. Now we know that great public relations is simple, but not easy. However, these stories highlight some...well...bad and ugly real life communications decisions. Happy Halloween, proceed with caution!

Digital Impact Awards: awarding excellence in online newsrooms

28 October 2014 12:20

We interviewed senior press officer Claire Eaton-Whitfield from Panasonic UK, who received highly commended award in the best online newsroom category.

Tech brands as publishers: seminar presentation Ad:Tech 2014

24 October 2014 08:30

Having asked you, our digital PR and communications professionals, about your top challenges, and as we're currently reviewing the state of newsrooms belonging to 70 of the world's top tech brands, I wanted to share some of the insights we've come across that could make your newsroom a better place!

The Professional Copywriters' Network Conference: What makes a great story?

23 October 2014 08:00

Mynewsdesk was a proud sponsor of The Professional Copywriters' Network Conference, held in London in September. We met Ogilvy's UK vice chairman and TED speaker Rory Sutherland, and other creatives, who told us what they think makes a great story.

Mynewsnight: The Game of Influencer Relations

17 October 2014 10:25

How can PR professionals get started with influencer relations? Where should they go to find the right influencers for their brand? How do you turn influencers into actual shareholders? These are some of the questions that will be answered at our next Mynewsnight on 13th November.