Don’t build your brand on rented land
It’s not everyday you prompt an organisation into a €7 million strategic change. Monday 5 May could have been one of those days so I want to tell that story.
Content Marketing vs The Big Idea
Jon Bernstein, an independent digital media consultant and writer, formerly deputy editor then digital director of New Statesman and multimedia editor at Channel 4 News, gives a sneak peak at the debate he'll be chairing at FutureComms14...
Who is the UK's most influential journalist on social media?
Mynewsdesk are sponsoring Press Gazette's second Social Media Journalism Award to find the UK's Most Influential Journalist on Social Media, which has just launched today.
The Future of Communications and the Modern Communicator
Deirdre Breakenridge, CEO of Pure Performance Communications, gives her thoughts on the changing role of the communications professionals and insights into the future of communications. She also was the keynote speaker at FutureComms14 - the PR & comms event of the year.
Lessons from #PRWsummit 2014 - part 1
[View the story "Lessons from #PRWsummit 2014 - part 1" on Storify]
Top of the PR Pops: April highlights
It's that time again when we take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking over the last month!
The Digital PR challenge - PR Summit presentation
If you're attending the PR Summit you may have had the chance to see Adam Cranfield, Head of Marketing at Mynewsdesk, present the findings from our recent Digital PR Challenge survey of 400 communications professionals. If you'd like to have another look or share the presentation you can use this link -tinyurl.com/digiprchallenge
#FutureComms14 - the PR & comms event of the year
On the 18th June FutureComms14 will bring together some of the world's leading PR & marketing communications speakers and practitioners to share their knowledge and best practice advice on meeting the communications challenges of today and the near future.
LinkedIn - transforming the way we work
David Taylor gives his best practice advice for getting the most out of LinkedIn
UK councils failing to fully utilise the digital technology they are investing in
New research has found local authorities in the UK have invested substantial efforts into developing a good online newsroom infrastructure but have failed to optimise their newsrooms for mobile or connect them to their social media channels. This means there is much room for improvement in the ways councils engage with their residents, the media and other stakeholders.
The UK’s biggest travel brands are failing to engage with mobile users
The UK’s biggest travel companies are failing to engage with the media, consumers and stakeholders on mobile devices by not optimising their online newsrooms for mobile, with only one of the top 10 UK companies in the travel sector offering a responsively designed newsroom.
UK High Street brands failing to engage on digital, with 40% lacking an online newsroom
New research suggests the UK’s biggest High Street brands are failing to adequately engage with the media and stakeholders, with four of the top 10 brands failing to provide an online newsroom and the remaining six falling short in multiple crucial areas.
Show more
Loading...
