New research has found some of the UK’s biggest brands and organisations are failing to engage with the media, consumers and key stakeholders by not optimising their online newsrooms for mobile browsing and overlooking the importance of multimedia content.
As the PR industry adapts to the changing media landscape and the developing trends in digital communications, we've been working with an increasing number of agencies to help them better support their clients. As a result we have decided to make an official offering with the launch our Agency Partnership Programme.
“Search engine optimisation” (SEO) is much less about mastering keywords and SEO tricks to boost your ranking. Instead you must focus on creating high quality, engaging content that your target audiences will be interested in and want to share. In other words, adopt the brand newsroom approach...
New research into the role of in-house communicators in the UK has found that 90% are now working across more areas than ever before with more involved in social and digital activities(92%) than media relations (84%) despite being challenged with issues regarding ROI and management buy-in.
March has flown by in a flash and it's been packed full of interesting campaigns to keep the PR industry talking and entertained. For our monthly round up I'm keeping it short and sweet but I'd love to hear about your favourite recent campaigns, research pieces you've found most interesting or crises that have made you cringe, so please tweet us or leave a wee comment below
In a recent article for Cross Marketing, Takafumi Arai, the Digital Communications and SMART Community Chief Specialist for Toshiba gave insights into their global PR strategy.
As it's International Women's Day I wanted to ask one of my female PR role models, Sara Robinson the Managing Director of Cake Communications, about her experience as a women in the PR industry, her thoughts on why this gender gap exists and her advice for women looking to start their own agency.
We recently had a little chat with Mans Martensson, the Media Manager of Eurofound, to hear why he's excited to begin using Mynewsdesk.
In the spirit of World Book Day we thought we'd share with you some of the PR books we recently added to our library...
Our monthly highlights from the world of PR, social media and digital comms.
PR Moment and Ketchum UK partnered to host a half day conference dedicated to PR analytics and measurement. Scroll down on our Storify to read our key take-away...
Fuelled by a desire to give our customers first-rate insights and intelligence into how successful their PR activities are, Mynewsdesk’s team of designers and developers have worked tirelessly to deliver statistics that are more accurate and effectively presented.
Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.
By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .
Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.
Find out more at: www.mynewsdesk.com
Rosenlundsgatan 40
11853 Stockholm
Sverige
