Skip to content
#RWC2015 | How Brands Are Trying To Take Advantage Of The Rugby World Cup

Blog post -

#RWC2015 | How Brands Are Trying To Take Advantage Of The Rugby World Cup

The Rugby World Cup has kicked off with a bang, as residents of the Welsh capital woke to discover a giant rugby ball embedded into the wall of Cardiff Castle! But that’s not the only PR stunt that’s got rugby and marketing fans talking.

We've scoured Twitter (#RWC2015) to source the best campaigns of the competition, thus far...

Team England

Where else to start but with the England team itself!

Team England called upon social media to unveil the official Rugby World Cup kit. During an event at Twickenham back in July, the team simultaneously published the first stills of the strip on their Twitter, Facebook and Tumblr feeds. This is a prime example of leveraging brand advocates (in this case, the teammates) and knowing where your audience are - social media.

Land Rover

An official sponsor of the Rugby World Cup, Land Rover launched #WeDealInReal, a social campaign which reached out to grassroots clubs from around the world, asking them to share their stories with an international audience.

With this, Land Rover is putting the clubs and people at the heart of the game on the global stage for this year’s tournament. And to celebrate, the 4x4 manufacturer has released a 60-second video that delves into the values that set rugby apart, celebrating the grassroots level of the game. 

Guinness

Guinness has long been a partner and advocate of rugby, with deep-rooted ties with the national team, and they have taken this opportunity to leverage their relationship and explore the deeper roots of the game: character and integrity.

In the below television ad, Gareth Thomas discusses his struggle in hiding his sexuality while captaining Wales and how he was able to eventually open up about it thanks to the help of his teammates. In the ad, titled “Never Alone” Gareth says: “I went into battle on the pitch every week, but the battle I was going through personally was ten times worse because I was keeping a secret from the team. The support that my teammates showed when I came out was truly remarkable – my sexuality didn’t matter to them at all".

This is a particularly poignant approach from the drinks label. Nick Britton, marketing manager for Guinness, said the films “perfectly demonstrate the values of integrity and character that are both core to the sport of rugby” adding that the empathy and support they received from their team are “remarkable stories that we are proud to celebrate.”

So the campaigns are in place, the pitches are ready and the teams are lining-up for what is set to be an enthralling Rugby World Cup.

COME ON ENGLAND!!!!*

*other teams are competing

“Mynewsdesk

Topics

Categories

Contacts

Press Officer

Press Officer

Press contact Media inquires
Adam Karseland

Adam Karseland

Press contact Press contact +46 79-075 64 25

Related content

#Ashes2015: How Brands ‘Urn’ Exposure

#Ashes2015: How Brands ‘Urn’ Exposure

Before you could even say “howzat”, England regained the ashes. And what a rapid and pulsating series it's been. Here we take a look at how brands and organisations have leveraged the Ashes hype and put their own “spin” on the action...

Football & Social United: What Can Marketers Learn From The Beautiful Game?

Football & Social United: What Can Marketers Learn From The Beautiful Game?

You only need to look at the trending topics on any weekend to know that football is a big deal on social media, and it's only going to get bigger. But sometimes, social media can be a team's fiercest rival. With the start of the new season just a matter of hours away (hurrah!), we're sharing a few of our favourite moments where our two passions - football and online comms - were united...

Where O2 Went Wrong With The Rugby World Cup

Where O2 Went Wrong With The Rugby World Cup

​As any rugby fan will know all too well, after just four matches England made a dramatic exit from the Rugby World Cup 2015. And while this was disappointing for England fans, it has also significantly impacted other key stakeholders - the sponsors.

Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige