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How to use Mynewsdesk to Identify and Engage Your Audience

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How to use Mynewsdesk to Identify and Engage Your Audience

Whilst a well-written press release or creative piece of content is key for coverage and shareability, if it’s irrelevant to the recipient then, essentially, it’s futile.

Understanding who makes up your audience is the first step to building and growing relationships to become a go-to resource and trusted content provider. Here, we take you through the ways Mynewsdesk can help you a) identify who your audience is b) truly understand their needs and interests and c) engage with them in a meaningful way.

Know your audience

A great place to start, when it comes to knowing your audience, is in the Contacts tool on the Mynewsdesk platform. From here you can delve into your contact email data to see, firstly, which of your content they’re opening/sharing, and secondly, which online channels (i.e., social) they use. Working with the Contacts tool will give you a better idea of what type of news they’re interested in and where they like to receive it.

To get a breakdown of what specific contacts in your network are interested in, simply click on their profile. Here you’ll see which social channels they’re linked to and a history of the content they’ve engaged with.

Segment your audience

Not everyone in your network is going to be interested in receiving the same content. Mynewsdesk lets you split your contacts into specific lists meaning you can send the most relevant content to the right people. Followers and subscribers to your Newsroom will also be notified when you’ve published new content, meaning they can keep abreast of your company news - if they choose to.

Analyse the performance of your content

Which pieces of content do your readers spend the most time on? What type gets shared the most? On which channels are people posting your stories? Arming yourself with the insights and answers to these questions can really help give you a deeper understanding, not only regarding what your audience wants but also where they want to find it.

With all of this information, you’ll be able to build a more accurate picture of your audience’s needs and interests and therefore tailor your future communications accordingly. To find out more, feel free to book a demo

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Contacts

Press Officer

Press Officer

Press contact Media inquires
Adam Karseland

Adam Karseland

Press contact Press contact +46 79-075 64 25

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Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige