While it isn’t the biggest day in the commercial calendar, Mother’s Day still presents marketers with an opportunity to both promote their brand and make money. We take a look at how two well-known names have been using March 15th 2015 to raise awareness about their offering...
After its usual two-year break, Comic Relief’s Red Nose Day will be back on our screens for another three-hour marathon of performances, stories and entertainments*. We take a look at how some of the UK’s biggest brands will be supporting the charity in 2015…
We are excited to re-launch our customer success blog to help all our customers learn how best to utilise and capitalise the amazing space that is their newsrooms. We will be going over content ideas, sharing strategies, SEO tricks and tips, support tools, and many other useful and mind blowing ideas.
Today marks the kick off of the EU Summit on Innovation for Active and Healthy Ageing, a discussion on how demographic change can offer new opportunities for innovation and growth - 'the Silver opportunity'.
Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system, with blogging capability and social-media integration eliminates some of the tedious publishing tasks and enables you to create streamlined processes.
It’s top of the PR pops time again! Here are the campaigns, stunts and happenings from the world of PR, social and digital that have got us talking during the month of February...
We’ve been talking about democratised digital communication and how social media has opened up great opportunities for modern communicators. It is not only journalists and other traditional opinion shapers who have the power to influence.
Recently Unilever CEO Paul Polman was voted number one in PRWeek’s 2015 Powerbook, the UK PR industries bible of those that matter in the world of communications.
If I had received a pound for every time I had heard, discussed or read the terms content marketing, inbound or growth hacking over the last 18 months I would be a very rich man.
With the recent publicity stunt by Paddypower in backing David Ginola’s failed bid for the FIFA presidency with campaign #teamginola, we at Mynewsdesk thought to share some of the PR punts that organisations in one of the UK’s largest industries have taken in the past.
The explosion of social media has democratized communications. It has levelled the playing field affording almost everyone the opportunity to become an influencer.
2015 is officially in full flow. Here are the PR campaigns that tickled us in January!
Let me set the scene. It is Monday morning at the office, second week on the job. Request from the team to write some blogs on things happening in communications and PR. So, I raised my hand to write about crisis communications and a difference between a proactive US approach versus a proactive UK approach
Sometimes old tricks are the most useful ones, that's why they're classics. Here are our top 4 tips based on what we have learned from our most read blog posts from 2014. Maybe you'll find some content ideas for your communication and marketing activities. Let's make 2015 newsworthy!
When it comes to sharing news, views and information about your restaurant, hotel or hospitality business or drumming up publicity, a good story is only half the battle. The other half is getting it out there. Building up and engaging with contacts across a wide range of platforms, ensuring synergy across different mediums, message consistency.
BLACK+DECKER™ has introduced digital brand newsrooms and multimedia public relations platforms across 16 of its markets in Europe, Northern America, Australia and New Zealand. The global manufacturer of consumer power tools and home improvement solutions has partnered with the world’s leading digital brand newsroom provider, Mynewsdesk.
Merry Christmas dear readers! Rather than our usual top of the PR pops post we're doing a quick round up of our favourite Christmas campaigns. What are your favourite Christmas campaigns?
Former FT journalist and contemporary contributor of Silicon Valley Watcher blog Tom Foremski and Mynewsdesk's Adam Cranfield are discussing media trends and brand publishing. More and more brands are behaving like media companies, publishing content to engender engagement and affinity. What's next for the communications industry?
Recently the Harvard Business Review released their Top 100 CEO list. The findings of that research study, and in particular the way it was put together, tell me that after the CFO the top communicator at any company is the CEO’s most important team member.
What is the future of communications? What is hybrid PR like? Deirdre Breakenridge (adjunct professor in marketing & PR, New York University) shared her insights at #FutureComms14 event in London in June 2014.
