Topics: Media, Communication

  • Can you really make people love your brand?

    The PR and communications industry is awash with buzzwords and phrases such as "brand advocates" and "brand love." But is it possible for people to really love a brand? Do people really care that much?

  • Brands to scrutinise value for money of large agencies

    New research into the future of communications shows that 75 per cent of PR, marketing and communications professionals believe brands will question the value for money large agencies offer due to the results small agencies can achieve using communications technology.

  • 1 Million Stories

    Last week, we hit a significant company milestone: 1 million stories published on the Mynewsdesk platform!

  • Top of the PR pops: May highlights

    It's time to take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking during the month of May...

  • PR and the survival of the fittest

    There’s a schism opening up in the PR industry. There are some agencies that have put the work in to understand how the communications environment is evolving and are adapting their services, structure and skill sets in response. But there are many more agencies that, well, haven’t. And more to the point, show no sign of doing so.

  • Leading comms pros debate the future of communications

    A sneak peek discussion ahead of FutureComm14 - The PR & Comms Event of The Year on 18th June - industry expert communicators - Deirdre Breakenridge, Neville Hobson, Paul Sutton, Adam Cranfield - get together to discuss where the future of communications is heading.

  • What's your view on the future of comms?

    As you are a modern communications professional, we want to hear your views on the future of the industry. Completing this quick survey will contribute to the insights we're gathering from hundreds of communicators. This information will be used to create a concise report for you, so you can keep a step ahead. We're also offering the chance for one lucky respondent to win a prize!

  • Don’t build your brand on rented land

    It’s not everyday you prompt an organisation into a €7 million strategic change. Monday 5 May could have been one of those days so I want to tell that story.

  • Content Marketing vs The Big Idea

    Jon Bernstein, an independent digital media consultant and writer, formerly deputy editor then digital director of New Statesman and multimedia editor at Channel 4 News, gives a sneak peak at the debate he'll be chairing at FutureComms14...

  • The Future of Communications and the Modern Communicator

    Deirdre Breakenridge, CEO of Pure Performance Communications, gives her thoughts on the changing role of the communications professionals and insights into the future of communications. She also was the keynote speaker at FutureComms14 - the PR & comms event of the year.

  • Top of the PR Pops: April highlights

    It's that time again when we take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking over the last month!

  • The Digital PR challenge - PR Summit presentation

    If you're attending the PR Summit you may have had the chance to see Adam Cranfield, Head of Marketing at Mynewsdesk, present the findings from our recent Digital PR Challenge survey of 400 communications professionals. If you'd like to have another look or share the presentation you can use this link -tinyurl.com/digiprchallenge

  • #FutureComms14 - the PR & comms event of the year

    On the 18th June FutureComms14 will bring together some of the world's leading PR & marketing communications speakers and practitioners to share their knowledge and best practice advice on meeting the communications challenges of today and the near future.

  • UK councils failing to fully utilise the digital technology they are investing in

    New research has found local authorities in the UK have invested substantial efforts into developing a good online newsroom infrastructure but have failed to optimise their newsrooms for mobile or connect them to their social media channels. This means there is much room for improvement in the ways councils engage with their residents, the media and other stakeholders.

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