Topics: Media, Communication

  • UK councils failing to fully utilise the digital technology they are investing in

    New research has found local authorities in the UK have invested substantial efforts into developing a good online newsroom infrastructure but have failed to optimise their newsrooms for mobile or connect them to their social media channels. This means there is much room for improvement in the ways councils engage with their residents, the media and other stakeholders.

  • The UK’s biggest travel brands are failing to engage with mobile users

    The UK’s biggest travel companies are failing to engage with the media, consumers and stakeholders on mobile devices by not optimising their online newsrooms for mobile, with only one of the top 10 UK companies in the travel sector offering a responsively designed newsroom.

  • UK organisations behind global average in newsroom best practice

    New research has found some of the UK’s biggest brands and organisations are failing to engage with the media, consumers and key stakeholders by not optimising their online newsrooms for mobile browsing and overlooking the importance of multimedia content.

  • Mynewsdesk officially launches its Agency Partnership Programme

    As the PR industry adapts to the changing media landscape and the developing trends in digital communications, we've been working with an increasing number of agencies to help them better support their clients. As a result we have decided to make an official offering with the launch our Agency Partnership Programme.

  • 7 SEO wins from the brand newsroom approach

    “Search engine optimisation” (SEO) is much less about mastering keywords and SEO tricks to boost your ranking. Instead you must focus on creating high quality, engaging content that your target audiences will be interested in and want to share. In other words, adopt the brand newsroom approach...

  • Top of the PR pops: March highlights

    March has flown by in a flash and it's been packed full of interesting campaigns to keep the PR industry talking and entertained. For our monthly round up I'm keeping it short and sweet but I'd love to hear about your favourite recent campaigns, research pieces you've found most interesting or crises that have made you cringe, so please tweet us or leave a wee comment below

  • Challenging the Gender Gap in PR

    As it's International Women's Day I wanted to ask one of my female PR role models, Sara Robinson the Managing Director of Cake Communications, about her experience as a women in the PR industry, her thoughts on why this gender gap exists and her advice for women looking to start their own agency.

  • Analytics on Mynewsdesk just got better

    Fuelled by a desire to give our customers first-rate insights and intelligence into how successful their PR activities are, Mynewsdesk’s team of designers and developers have worked tirelessly to deliver statistics that are more accurate and effectively presented.

  • Highlights from the Social PR Strategies Summit

    Last week the Social PR Strategies Summit brought together leading experts in the PR and media industry to discuss how the social media can be fully integrated into your communications strategy, measure its effectiveness and better your engagement with key stakeholders and the media.

  • 10 steps for building the perfect brand newsroom

    Don’t let Felix Baumgartner distract you. Granted that’s not an easy task given Baumgartner’s high-octane, thrill-seeking of choice is to travel to the edge of space in a balloon-powered capsule before jumping out of it.

  • Top of the PR pops: January highlights

    It’s a truth universally acknowledged that January is by far the worst month of the year. Thankfully it has flown by in a flash and there have been plenty of things happening in the world of PR, social media and digital comms to keep us entertained…

Show more
Enter your email address to follow Mynewsdesk

When you choose to create a user account and follow a newsroom your personal data will be used by us and the owner of the newsroom, for you to receive news and updates according to your subscription settings.

To learn more about this, please read our Privacy Policy, which applies to our use of your personal data, and our Privacy Policy for Contacts, which applies to the use of your personal data by the owner of the newsroom you follow.

Please note that our Terms of Use apply to all use of our services.

You can withdraw your consent at any time by unsubscribing or deleting your account.
Check your inbox

Email sent to __email__. Click the link there to follow Mynewsdesk.

Okay