Blog post -
6 must read PR books in celebration of World Book Day
In the spirit of World Book Day we thought we'd share with you some of the PR books we recently added to our library...
#Brand Vandals
Brand Vandals is the much anticipated sequel to Brand Anarchy, aiming to arm PR practitioners with what they need to protect their organisations' fragile but invaluable reputations.
This book specifically focuses on the damage that Internet users can cause to organisations and steps you can take to prepare for and tackle "brand vandals".
About the authors....
With over 20 years experience working in the comms industry, Steve Earl began his career as a news journalist before pursuing a career in PR. He is now the European managing director for Zeno Group, advising clients in consumer, tech and healthcare PR.
Stephen Waddington is European digital and social media director for Ketchum. He is also the President of the CIPR and currently serves on the CIPR Executive Board and is Chair of the Institute's Policy and Campaigns Committee and its Social Media Panel.
The PR Masterclass: How to develop a public relations strategy that works!
This book can be used by PR professionals as well as for entrepreneurs and small business owners, to develop and implement a PR strategy in line with the changing media landscape. It's very easy to read with great practical advice and tips to instantly improve your media relations.
About the author...
Alex Singleton is a former newspaper, magazine and digital journalist with 16 years experience working for the likes of The Daily Telegraph, The Guardian, The Daily Express and a range of IT titles before becoming a PR consultant and trainer.
Your Brand: The next media company
Michael Brito gives his advice on creating a killer content strategy to improve your business. He gives a step by step guide to turning your organisation into a media company in order to reach and engage with consumers and those who matter most to your organisation.
About the author...
Michael Brito is a Senior Vice President of Social Business Strategy at Edelman Digital. He previously worked for brands such as Hewlett Packard, Yahoo! and Intel.
Share this too
Share This Too is a guide for anyone who works in PR. It was created by the CIPR and includes material from over 30 contributors who are leading the way in the PR industry.
It looks at everything from professional practice to the future of the industry. Every PR professional should give this a read if they haven't already.
The business of being social
This book will help you get to grips with getting the most out of social media for your business. Whether you need help grasping the basic or you want to tackle a more complex issue this is a great place to start.
About the authors...
David Taylor is the Head of Social Business at Zoodikers. He has over 20 years experience working in the UK media across journalism, in-house media relations and PR.
Michelle Carvill is the founder of Carvill Creative - a marketing, social media and web agency founded over ten years ago. She provides strategic marketing advice to clients ranging from traditional to online marketing.
Contagious: How to build word of mouth in the digital age
Anybody who works in the PR industry will understand that word of mouth is more effective than traditional advertising but how do you create brand ambassadors and get people talking positively about your organisation?
Jonah Berger attempts to explain what makes content, ideas, products, messages and videos, shareable by identifying and analysing the "Six Principles of Contagiousness".
1. Social Currency - How does it make people look to talk about a product or idea?
2. Triggers - How do we remind people to talk about our product and ideas?
3. Emotion - How can we craft messages and ideas that make people feel something?
4. Public - Can people see when others are using our products or engaging in our desired behaviour?
5. Practical Value - How can we craft content that seems useful?
6. Stories - What broader narrative can we wrap our idea in?
About the author...
Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania. His research has also been featured in The New York Times Magazine's annual "Year in Ideas" issue.
