Ingrid Ødegaard brings innovative insights as Mynewsdesk's newest board member

Mynewsdesk is proud to announce the appointment of Ingrid Ødegaard as the newest addition to the company's board. With an impressive career in the media industry and technology development, Ødegaard brings a unique combination of insights and visions to the table

Ødegaard's career began at Aftenposten during a time when the media had to adapt to changes resulting from the financial crisis and technological advancements such as the launch of the iPhone and the internet. Through her role in leading the development of Aftenposten's first in-house developed iPad app in 2011, she demonstrated an ability to unite editorial, technological, and commercial perspectives.

Later, Ødegaard built upon her expertise through positions at Telenor and as the founder and CEO of Whereby, a successful video conferencing startup. Her insights into product development, marketing, and global growth have resulted in significant success and are an asset to Mynewsdesk's board.

Strategic vision and focus on the future

The motivation behind Ødegaard's decision to join Mynewsdesk's board was the chance she saw to leverage her experience to contribute to the company's sustainable growth and success. Her goal is to help shape a strategy that focuses on commercial success and explores new opportunities in the market.

- Both the media and tech industry are changing rapidly, and the most challenging aspect for any software company today is to keep up with these changes and understand their implications for the business, both now and in the future. Here, I hope to contribute to raising awareness so that the company can identify opportunities and position themselves in a timely manner, she says, adding:

- Mynewsdesk already has a solid foundation as a leading platform for PR and communication. I hope to further strengthen this by exploring the commercialization of technology, globalising the business, and exploring new market segments, she explains.

In her role as a board member, Ødegaard will play a central role in the decision-making process while seeking to maintain the company's innovative spirit and adaptability to change. She will collaborate closely with the rest of the board and management to ensure a collaborative approach to the company's strategy and goals.

- I believe in a board that serves as a good sparring partner for management but also ensures that we stretch a bit further by asking the right questions and challenge the rest of the company, says Ødegaard, adding that trial and error are an important part of innovation, so she wants room to share results and learnings even from what may not have necessarily yielded the desired effect.

Self-development through technology

Ødegaard shares her visions and ambitions for Mynewsdesk, envisioning a future where the company can leverage its expertise in data and artificial intelligence to continue to build a profitable and future-oriented business. She also believes that Mynewsdesk can play a central role in the evolving marketing landscape and that the company has the potential to compete internationally to a greater extent than ever before.

- Considering the rapid development of AI and technology, I see exciting opportunities for Mynewsdesk in the coming years. I am convinced that the company can capitalise on its ability to personalise the experience for every customer and strengthen its position as a leading platform for communication solutions, she says.