New look and feel- same smart platform

After decades of transforming the PR and communications industry, Mynewsdesk has launched a new brand identity to further strengthen its position in the market.

With thousands of journalists and communication professionals relying daily on its service, Mynewsdesk aims to solidify its place as the leading smart PR platform with the launch of an updated and more current look.

“Our customers and journalists are typically renegades within their fields and expect our platform and services to mirror that mindset. We want our brand identity to truly reflect the core of what we deliver to our clients and journalists; making it easier and more efficient to create awareness and build relations”, says Lotta Laurin, CMO.

Preparing for the PR landscape of tomorrow

Mynewsdesk has for a long time helped break down traditional barriers in the PR and communication industry by simplifying the distribution, targeting, and monitoring of news and information.

With the increased demand for relevance of the information and news being shared today, smart audience targeting and media monitoring have become more important than ever. The future success of PR and communication efforts will continue to rely heavily on algorithms and data to help meet the demands for relevance.

Not just a pretty face

Mynewsdesk’s new look has illustrations made up of geometric shapes that are used when creating data algorithms and blockchains for measuring and tracking. Something considered essential to anyone looking to understand their impact in today’s PR and communications industry.

“We aim to always be a leader within PR and communications. By strengthening our visual identity and messaging, we show that Mynewsdesk strives to continue staying at the forefront of technology. And we believe this is what makes us the preferred platform for thousands of journalists and communication professionals across the globe, says Lotta Laurin.

Being on trend

Mynewsdesk decided to keep all aspects of the new brand identity project in-house, with the exception of some valuable outside support on the positioning and messaging. And although a rather hefty task to manage internally for any business, it has been yet another excellent way for Mynewsdesk to stay up to date with the latest developments within all areas of PR, marketing, and communications. Not to mention an opportunity for team members and company specialists to upskill and challenge themselves within their roles. And the result has now been revealed for the outside world to see and hopefully feel inspired by.

Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com