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New eBook: How to improve your media relations

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New eBook: How to improve your media relations

Today, Mynewsdesk is releasing the second part of this year’s journalist survey - “A Case of Overconfidence”. And the message is clear - journalists are far from satisfied with the quality of the content they receive from PR professionals.

Mynewsdesk conducts this report annually. Over 3,000 PR professionals participated in the latest survey in which they shared their views and opinions about the media industry, the collaboration with PR professionals and industry predictions.

Standout results include:

  • 60% of journalists state that content from brands is too self-serving.
  • 55% think that PR professionals are always looking to sell something.
  • 48% state that messaging from brands lack journalistic discipline.

Traditional media has been challenged over the last few years. Old ways of gaining revenue no longer work, resulting in substantial staff-cuts for full-time editors and journalists. In stark contrast, however, the number of communicators and PR professionals working across all industries has been increasing. For journalists who are overloaded with information and messages now, it means that the demand for high-quality content has never been higher.

The first e-book in the series focuses on journalists’ views and expectations of the future, and the report released today focuses on journalists’ tips for communicators. The ebook also includes two case studies, one from MTR Express and the other being a Swedish PR agency, Gul PR.

Download now!

Click here to download!

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Press Officer

Press Officer

Press contact Media inquires
Adam Karseland

Adam Karseland

Press contact Press contact +46 79-075 64 25

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Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige