Skip to content
Integrating social media into cross channel strategies discussed during #SMWF Europe [video]

News -

Integrating social media into cross channel strategies discussed during #SMWF Europe [video]

We partnered with #SMWF Europe, the social media marketing conference as a Silver sponsor.

Our team will be exhibiting 18-19th March at The Brewery, London to discuss how Mynewsdesk's all-in-one newsroom and multimedia PR platform fits within this ever evolving media landscape.

On the first day of SMWF, newly appointed Mynewsdesk CMO, Adam Cranfield, joined a panel to discuss integrating social media into cross channel strategies alongside Simon Nicholson, Social Media Manager @Honda Motor Europe and Heidi Myers, Marketing Communications from @Meltwater.

Key points discussed:

Adam says "brands are beginning to act like publications; Red Bull is an extreme example of this with their multi-million pound, in-house, media house.

"One definite trend for almost all brands is the greater focus on content. They're competing with media publications for people's attention and time, so start to adopt similar approaches to storytelling online.

"A key finding from recent research suggests that the top 100 global brands are lacking quality media areas on their websites with 40-51% forgetting to provide the most basic video and image libraries."

Watch the full event video here...

(If you can't see the above video in your email, please watch on YouTube here).

#SMWF @Mynewsdesk_UK

Running order:

  • How does social fit within an integrated media plan? 
  • How do different social platforms fit together and with more traditional media? 
  • Embedding social into everything you do – how important is this, and how do you create a marketing strategy that fulfils this ideal? 
  • Examining new trends and platforms in social and how to evaluate where you should focus your efforts How do you actively link social elements into return on investment metrics? 

/@Benjamin_vl, Marketing at Mynewsdesk

Related links

Topics

Categories

Contacts

Press Officer

Press Officer

Press contact Media inquires
Adam Karseland

Adam Karseland

Press contact Press contact +46 79-075 64 25

Related content

What was the best PR of 2012?

What was the best PR of 2012?

We asked you to tell us what you thought were the best examples of PR and communications in 2012. Here's what you said...

Mynewsdesk makes its Digital Shoreditch debut

Mynewsdesk makes its Digital Shoreditch debut

Celebrate Digital Shoreditch's 3rd annual festival with Mynewsdesk who will be participating for the first time. Have a look at what the festival has in store for PR and communications professionals, the talks the Mynewsdesk team will be holding and details of our networking event.

Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige