To cut through the clutter of today, fully data-driven insights, smarter analysis, martech tools and creative ways of conveying information and message are crucial for brands. Yet, a recently presented martech report of 2022 shows that Sweden, surprisingly, has fallen behind in martech maturity compared to the rest of Europe. How do you secure to meet the needs of tomorrow?
Web3 — What is this buzzword, and what does it mean for brands?
2022 has been highlighted by shocking headlines such as unreal declarations of war, rising food and electricity prices and high-interest rates that have captured much of society's attention. Big news like this makes it challenging for others who want to get a spot in the public media to get picked up, and yet Fuldkornspartnerskabet managed to increase its mentions by 46% this year compared to last
If someone asks you if you are writing content for robots, your natural response would probably be: Robots? No, I’m writing for journalists and my other fellow humans.
But have you ever asked yourself how a journalist has the time to go through hundreds of press releases per day, pick out the most interesting ones, create an angle that fits their readers, then write the articles and finally pu
At Mynewsdesk we continuously work hard to deliver the best all-in-one PR tool on the market. We are proud to share our long list of product improvements accomplished in the past couple of months.
It is election year in Sweden, and the media is filled with news articles about the eight major parties as well as individual politicians. Leading up to the election, Mynewsdesk, a Swedish company specialising in communications technology, has used AI to find out which emotions are hidden in the news reporting.
That what we read in our feeds triggers emotions is nothing new. But what kind of emotions and how intense are they? And what impact could this have on the media climate? Mynewsdesk is evaluating the possibilities of using AI within the communications industry.
According to Mynewsdesk's report ‘State of Nordic PR’, content is one of the top priorities among Nordic companies: six out of ten PR and communications professionals say their businesses see content as an important cornerstone of their overall business strategy, and nearly 75% have an elaborate content strategy.
Once again, the G2 users have spoken, resulting in Mynewsdesk being awarded an additional set of badges in G2s newly released summer report. Mynewsdesk will proudly add these new badges to the ones already earned earlier in the year.
To help introduce its services to a broader international audience, Mynewsdesk has entered into a partnership with The Public Relations and Communications Association (PRCA) by becoming its official Newsroom and Content Management Partner.
In its quarterly spring report the leading customer review site G2 announced that Mynewsdesk has been awarded four different badges in G2s PR- and communication categories.
In a step towards fulfilling its aim of putting people first, Mynewsdesk has appointed Sandra Lindberg as Chief People Officer. Sandra, who started earlier this month, has extensive experience in building an inclusive and engaging culture, helping companies grow quickly without losing sight of their broader purpose.
