![[Infographic] The #DigitalPR Challenge](https://mnd-assets.mynewsdesk.com/image/upload/ar_16:9,c_fill,dpr_auto,f_auto,g_sm,q_auto:good,w_746/vf8tufh463ziet4txjnr)
PR, communications and marketing managers are under increasing pressure to deliver but are still not seen as contributing to business growth, according to the second Digital PR: from challenges and opportunities survey report. PR technology and newsroom specialists, Mynewsdesk, surveyed 1231 PR, communications and marketing professionals in July 2015.
'Twas the month before Christmas and all of the brands had sparkly campaigns and 2016 plans! From the King of Christmas (John Lewis, who else?!) to Mattel and smaller names in the game, here are some of the things that have got us talking over the last month...
The words "measurement" and "KPIs" seem to be dominating the PR and comms space these days, but do any of us really know why we're measuring our work and what we should be reporting on? Here's my quick guide to getting to know your KPIs and what you can learn from them...
Last night, hundreds of PR professionals, agencies and clients gathered at the magnificent Nordic Museum in Stockholm to compete for this year's best PR campaigns. Mynewsdesk, along with Edelman Deportivo, was nominated for "B2B of The Year" and "Content Marketing of The Year". And guess what...we only went and walked away with silver and gold!
Here at Mynewsdesk, we strive to ensure your communications is at its best. We focus on constantly improving our platform and make frequent updates to improve your user experience and bolster the strength of your newsroom.
![[Video] How A #BrandNewsroom Streamlined SAP's Comms](https://mnd-assets.mynewsdesk.com/image/upload/ar_16:9,c_fill,dpr_auto,f_auto,g_sm,q_auto:good,w_746/cf9bda4mvloqqxe4rusg)
Through adopting Mynewsdesk's brand newsroom approach, SAP has strengthened their communications strategy considerably. Director of Integrated Communications, Susanne Kapfer, explains...
John Lewis has done it again with their heart-warming Christmas 2015 campaign, Man on the Moon. Watch the full video here.
Sarah Hall’s ambitious #FuturePRoof project is positioned as the biggest ever conversation about the future of public relations.
SEO is important - we get it! But with the rules always changing, it can be hard to keep abreast of what's good optimisation etiquette and what's not. A brand newsroom can help you keep-up with Google's game and take your naturally optimised content to the next level. Here's my advice...
Mynewsdesk’s internet-breaking campaign, Mynewsdesk Now, has been honoured with two nominations at Spinn – Sweden’s most renowned PR awards ceremony. And to say we’re pretty chuffed would be the biggest understatement of the year!
Boo! October is a month packed full of events and we've unearthed some of the the most spooktacular campaigns from the world of PR and marketing. Check 'em out...
Cafe Art, a social enterprise, helps homeless people connect with society through art. Director Paul Ryan shares how they managed to make the most of the overwhelming media attention lead by a massively successful Kickstarter campaign.
