There’s a schism opening up in the PR industry. There are some agencies that have put the work in to understand how the communications environment is evolving and are adapting their services, structure and skill sets in response. But there are many more agencies that, well, haven’t. And more to the point, show no sign of doing so.
A sneak peek discussion ahead of FutureComm14 - The PR & Comms Event of The Year on 18th June - industry expert communicators - Deirdre Breakenridge, Neville Hobson, Paul Sutton, Adam Cranfield - get together to discuss where the future of communications is heading.
As you are a modern communications professional, we want to hear your views on the future of the industry. Completing this quick survey will contribute to the insights we're gathering from hundreds of communicators. This information will be used to create a concise report for you, so you can keep a step ahead. We're also offering the chance for one lucky respondent to win a prize!
It’s not everyday you prompt an organisation into a €7 million strategic change. Monday 5 May could have been one of those days so I want to tell that story.
Jon Bernstein, an independent digital media consultant and writer, formerly deputy editor then digital director of New Statesman and multimedia editor at Channel 4 News, gives a sneak peak at the debate he'll be chairing at FutureComms14...
Mynewsdesk are sponsoring Press Gazette's second Social Media Journalism Award to find the UK's Most Influential Journalist on Social Media, which has just launched today.
Deirdre Breakenridge, CEO of Pure Performance Communications, gives her thoughts on the changing role of the communications professionals and insights into the future of communications. She also was the keynote speaker at FutureComms14 - the PR & comms event of the year.
[View the story "Lessons from #PRWsummit 2014 - part 1" on Storify]
It's that time again when we take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking over the last month!
If you're attending the PR Summit you may have had the chance to see Adam Cranfield, Head of Marketing at Mynewsdesk, present the findings from our recent Digital PR Challenge survey of 400 communications professionals. If you'd like to have another look or share the presentation you can use this link -tinyurl.com/digiprchallenge
On the 18th June FutureComms14 will bring together some of the world's leading PR & marketing communications speakers and practitioners to share their knowledge and best practice advice on meeting the communications challenges of today and the near future.
David Taylor gives his best practice advice for getting the most out of LinkedIn
