It’s a well known fact that news media outlets are haemorrhaging money due to the decline in ad revenue. However, renowned media brands are still the prime market drivers as consumers will always love good quality, well written news. A guest blog post from Kirsten Dinesen, CEO of Front-Page
Jon Bernstein is a digital media consultant, writer and editor. He was the the Digital Director and Deputy Editor at the New Statesman, the Multimedia Editor at Channel 4 news, Launch Editor of Channel 4 FactCheck as well as Editor-in Chief at Directgov and silicon.com.
Katie Moffat, an Online PR and social media specialist, presents the top digital tools to make your working life easier and more efficient.
Jon Morter is a Rock DJ turned social media pioneer and campaigner. With his wife Tracey, they have created some of the most well known social media campaigns including the likes of the Rage Against the Machine for Christmas No.1 and the campaign to save BBC 6. He now runs the social media company Big Other with Jamie Turner.
We look at the social enterprise Elephant Parade and how they have mastered PR for their campaigns. We hope you will find some useful hints and tips to use for your own campaigns.
What does it take to get to 5,000 twitter followers? Tom Albrighton, founder of ABC Copywriting and co-founder of the Professional Copywriters' Network, explains how he managed to build his network, what he thinks makes good tweets for brands as well as individuals and talks of balancing business and pleasure.
A basic introduction to Defamation law for PR practitioners.
Alexander Steen, the latest addition to the Swedish Mynewsdesk team, gives us his take on PR and how to be an effective leader.
Mynewsdesk's highlights of Marketing Week 2013.
Heather Sophia Athie, Key Account Manager and Agency Relations at Mynewsdesk, shares what she learned at Mynewsdesk and PR Moment's #Mynewsnight "Content Wars" event
Benchmark study finds top Nordic brands making good use of online newsrooms but still falling short in a number of areas
Quick summary of discussion points and advice from our speakers at #Mynewsnight 2013
