How a little elephant inspired so many big stories...
We look at the social enterprise Elephant Parade and how they have mastered PR for their campaigns. We hope you will find some useful hints and tips to use for your own campaigns.
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How I reached 5,000 followers
What does it take to get to 5,000 twitter followers? Tom Albrighton, founder of ABC Copywriting and co-founder of the Professional Copywriters' Network, explains how he managed to build his network, what he thinks makes good tweets for brands as well as individuals and talks of balancing business and pleasure.
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A basic guide to defamation law for PR practitioners
A basic introduction to Defamation law for PR practitioners.
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Storytelling for leaders in the modern world
Alexander Steen, the latest addition to the Swedish Mynewsdesk team, gives us his take on PR and how to be an effective leader.
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Marketing Week Live 2013 - Mynewsdesk's key takeaways
Mynewsdesk's highlights of Marketing Week 2013.
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Content wars: creativity and PR porn
Heather Sophia Athie, Key Account Manager and Agency Relations at Mynewsdesk, shares what she learned at Mynewsdesk and PR Moment's #Mynewsnight "Content Wars" event
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Mynewsdesk report finds Nordic brands ahead of the global curve
Benchmark study finds top Nordic brands making good use of online newsrooms but still falling short in a number of areas
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#Mynewsnight Takeaways!
Quick summary of discussion points and advice from our speakers at #Mynewsnight 2013
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Inspirational highlights from Digital Shoreditch 2013
Mynewsdesk took part in Digital Shoreditch 2013, here are some of the video highlights of our favourite presentations.
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The Art of Perception - our chat with a PR legend
Mynewsdesk met PR legend Bob Leaf to learn about his 55 years of PR experience and his insights into how PR practitioners can deal with the challenges they now face in the digital age.
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Mynewsdesk unveils its new look newsroom, making visual and multimedia content instantly accessible via any device
The responsive newsroom design renders perfectly on any mobile device so brands can deliver a seamless experience for audiences on the move.
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Why the brand newsroom will change PR for good
Today the buzz in PR and marketing circles is about the “brand newsroom approach” - in which content is king and every organisation can benefit from thinking and acting more like a media company.
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