NEW! Infographic: Data Driven Mindset

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NEW! Infographic: Data Driven Mindset

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9 out of 10 PR professionals struggle to gain valuable meaning and insights from data

9 out of 10 PR professionals struggle to gain valuable meaning and insights from data

Ever since entering the digital era of communication, PR professionals and marketers have been drowning in data; and yet competencies in data literacy remain low. When assessing individual skills, only one out of ten PR professionals consider themselves as having a high level of data literacy, meaning that they can extract meaning and insights from data, while the rest struggle.

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