Coffee & Communication webinar: In the eye of the journalist
Event date 28 September 2022 10:00 – 10:30
Location Online
Meet the expert and learn more about how to catch the attention of a journalist!
Working with PR is essential in order to build trust and awareness about your brand. But to succeed with great PR, you need to create interesting news and stories around your brand and catch the attention of journalists so that they will share your story.
But to do so, you need to understand how the journalistic landscape has changed over time - which is what we will dive into in this episode of Coffee & Communication!
We have invited Mats Ekström, professor in Media and Communication at Gothenburg University, to talk about the new arena of journalism, the challenges of source validation and how understanding the new journalistic landscape can help you get the impact you desire.
We will talk about:
- The new arena of journalism
- Relevance in the eye of the Journalist
- Source validation
- Recommendations on how to best get the attention by media
So grab your morning coffee and join us for 30 minutes of learning, discussion, and valuable insights.
