Blog post - 10 July 2015 11:43

Why Should A Brand Have A Blog?

I have never really written a blog before. In fact, I have shied away from it for quite some time, and yet I talk about it with clients on a regular basis. I understand the values, the reasoning and how it can help a brand. So it got me thinking, maybe my first blog should be based around just that - why should a brand have a blog?

Expertise

Competition is tough. There are many businesses competing in the same space, so giving your brand the edge is important.

A blog on a specific subject area can help you be regarded as the experts in your field. If people have used your content and knowledge in the past, then when they need a service, they’re more likely to come to you to do business. Be that source of information!

Brand perception

People buy from brands they like and trust and a blog can really you help you develop your brand ‘personality’. Consumers/clients are far more likely to buy from a company who shares more than just product related content. For instance, imagine there are two businesses with identical products; brand A only has product related content on their site whereas brand B shares stories of their staff, culture, business and industry news. Which one are you more likely to buy from?

Employee engagement

Your staff are your biggest asset - use them wisely. They have knowledge, experience, opinions and their own audiences (especially on social media), and allowing your employees to use your brand as a platform from which to discuss the product and industry can really help raise the profile of your company.

Google

There is a lot of talk about ‘Pandas’ and ‘Penguins’ with regards to Google and SEO. Of course, leave the technical stuff to the developers, but in reality what Google wants is for you to act like a human. Produce content that people want to read. Make it factual, make it informative and make it relevant to your audience and the rankings will speak for themselves.

Sales

I have touched on it a few times here, but it is something all businesses have to do, make money! By having an engaging, informative and active blog, you can help your brand grow. If people are coming to your blog, you increase the chances of them directing to other areas of your business.

Topics

Media, Communication

Contacts

Press Officer

Press contact Media inquires press@mynewsdesk.com

Adam Karseland

Press contact Press contact adam.karseland@mynewsdesk.com +46 79-075 64 25

What are your digital PR challenges?

To build a picture of what is required of a modern communicator, Mynewsdesk, the leading online newsroom and all-in-one PR platform, is asking: what are your digital PR challenges?

7 July 2015 13:41

From Start To Coverage | The Online Newsroom Approach

Whether you're a small start-up with an announcement to make or a global brand with big news to break, one way or another you're going to need to get your story out there. You're going to need coverage.

4 June 2015 16:45

7 Ways You've Been Approaching Journalists Completely Wrong

When it comes to reaching out to journalists, there’s so many “how to” guides out there, but have you ever considered that you still might be going about things the wrong way? We spoke to two journalists who shared their insights on the biggest mistakes they see PR people making...

27 March 2015 11:16

The Power Of Brand Advocates

A brand advocate can be invaluable and they can be anyone. With advocates, the age-old phrase “quality over quantity” rings true; it is not necessarily about the size of your fan-base but instead the quality of those people. Who are they? What do they represent? And what could they do for you? We reveal exactly why we love brand advocates…

20 July 2015 11:58

What Can We Learn From YOUR Newsrooms?

Everyday we see our customers using their newsrooms in creative and wonderful ways, reaching wider audiences and generating the impressive levels of coverage that their content deserves – so it’s about time we gave credit where credit’s due! Here are some of the key stats and take-out tips from our customers’ newsrooms in June...

31 July 2015 11:00

Three Lessons For PR From The Launch of Google News Lab

Media giant Google recently launched News Lab, a global learning platform and a group of experts on hand to help train and educate journalists on Google tools and data. So where does this leave PR?

2 September 2015 10:45

SEO Jargon: Decoded

Ah SEO, the backbone of digital PR and marketing...and the black hole of knowledge. Tes takes a look at the SEO buzzwords and figures out exactly what they mean.

17 March 2016 08:11

Search-Optimised Content: The Absolute Beginner’s Guide

Much has been written on how to “optimise” your content for better rankings on Google’s search result pages, which might lead you to believe that there’s a complex process involved. It is actually very straightforward, although it usually requires some effort. Just keep these few details in mind to improve your chances of reaching out to Google’s users.

3 August 2016 16:18

7 Step Guide To Evergreen Content

As content creators, we’re all guilty of churning out more blogs, press releases and news stories for the sake of it, or because we want more “reach”, more views, more coverage. But as the volume of online content increases, it’s only going to get harder to attract an audience.