![The Future of PR, Communications and the Media event during Social Media Week [VIDEO]](https://mnd-assets.mynewsdesk.com/image/upload/ar_16:9,c_fill,dpr_auto,f_auto,g_auto,q_auto:good,w_746/hlffru3dpukmuz5ipavuoa)
Blog post -
The Future of PR, Communications and the Media event during Social Media Week [VIDEO]
Media, brands, communications, PR and technology are in a state of flux. Where do we go from here? Your job is changing. You want to stay on top of new trends, while not losing sight of what makes communications effective.
One of the few events during Social Media Week without 'social media' in the title, The Great Debate cuts through the hysteria and hyperbole. Nothing was taken for granted.
The expert panel:
- Paul Sutton - Head of Social Communication, Bottle PR - @ThePaulSutton
- Katie McLean - European Digital Manager, Remington & Russell Hobbs, Spectrum Brands - @katiemclean16
- Jon Bernstein - Deputy Editor, New Statesman - @Jon_Bernstein
- Eva Keogan - Lifestyle Blogger and Head of Innovation, Fishburn Hedges - @nixdminx
and our very own Digital Marcoms Expert Adam Cranfield - @Mynewsdesk_uk chairing the panel.
We debated:
- Which trends are truly game-changing for comms and media? Which are red herrings?
- Who sets the agenda set now?
- Has the balance of influence shifted?
- How should the corporate communicator adapt?
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