Meet the moderator of Mynewsday 2021 - Elin Ahldén

A big event needs a great moderator and Mynewsdesk can proudly present Communications Specialist, advisor, and founder of Lennox PR - Elin Ahldén, as moderator of Mynewsday 2021. With years of experience in the business, Elin will lead the event and share valuable insights within PR- and communication throughout the day.

You are the moderator of Mynewsday 2021, what are you looking forward to the most with this year's event?
That we get to discuss the future again! The world is moving at a crazy speed, and we’ve been holding our breaths for more than a year now. I can’t wait to start talking about what lies ahead.

The media landscape is noisier than ever, what are your best tips on getting your voice heard?
Emotional and intellectual relevance. That’s it. A smart answer is nothing if nobody asks the question. A great idea is nothing if it doesn’t engage us emotionally. (That said, with the slim editorial offices and fewer titles out there, it’s also about plain luck. You can have a perfect pitch in a super relevant topic and still not get through simply because of circumstance. It sucks, but it’s part of the trade.)

How do you stay current in your role?
Being a consultant means built-in, life-long learning. I mean we basically get paid to educate ourselves every day. What a perk! But I also remind myself of the importance of keeping my core communicator skills super sharp so I hopefully never lose touch with the basics.

You have a long career in working with PR and Communication, what trends do you think will have an impact on the market in the coming year?
I think the borders between internal and external communication will continue to dissolve. PR projects will require more internal and change communication skills, and vice versa. The topics we're dealing with are simply getting too complex – from sustainability to inclusion to getting a grip on the post-pandemic world.

Give us your best PR advice from your point of view as a consultant!
Honor your core skills. Never ever get too senior to roll up your sleeves and do the junior work, which often is the actual work. You can’t be a good advisor to your clients if you don’t, and if you can’t be a good advisor then why should you even be in the room?

Mynewsday is one of the biggest industry gatherings for marketers, PR professionals and communicators across the Nordics. The event takes place on November 11th and this year's theme is The Future of PR and Communications. Make sure not to miss it by signing up for free here!