Skip to content
Communicators told us their stories at Marketing Week Live

Blog post -

Communicators told us their stories at Marketing Week Live

We exhibited at Marketing Week Live where we ran a straw poll among PR and marketing professionals who visited our stand.

We wanted to find out how they tell their company's stories using their newsroom.

Participants slapped ‘yes’ & ‘no’ stickers on a series of questions, and the findings provided some interesting insights into how they are managing their digital communications.

(If your computer/phone doesn't have Flash and you see a blank space above, you can view the image below under 'related materials' instead.)

This was hardly a scientific survey since the results came from people who visited our stand, but in my opinion the findings underpin some common challenges faced by communicators daily. 

Two stats that jumped out at me were: 1) 79% of recipients who experience difficulties managing their media contacts, and 2) 43% who don't (or can't easily) measure traffic on their news content. Professional communicators are time-poor, and these stats show how processes suffer. 

79% of communicators said they could easily publish their news content, but I wonder if we'd rephrased the question to: "can you easily "self-publish" your news content on your website?" whether the percentage would have been lower?

From speaking to communicators daily, I know that often they rely on their tech guys, agencies or complicated web systems to manage their digital communications.

Is this the way it should be? Or would you prefer to take more control of your digital communications? At Mynewsdesk we think that technology should enable the comms pro to be more self-sufficent. 

Competition winner!

Those who participated in the survey at Marketing Week Live were entered into a prize draw to win a Premium social newsroom and a Kindle with some great marketing and communications books.

Congratulations to Lee Randell, Communications Manager at Systematic, who won these goodies! Lee says: “I was fascinated to see how Mynewsdesk made managing media activity so simple during a brief demo at Marketing Week Live. Of course, at a busy show you can never realise the full capabilities of what you see, so a fuller online demo after the show really did confirm to me how powerful this platform can really be.

"I was surprised but delighted to hear that Systematic had won the competition and, following a great online demo, I’m really excited at the opportunity to test drive Mynewsdesk over the next year.”

Systematic are currently populating their newsroom with content, so in the mean time please check out Costa Coffee's Mynewsdesk newsroom here or contact uk@mynewsdesk.com / 020 7029 5729 to recieve your demo.

/Benjamin van Leeuwen, @benjamin_vl                                                                                                                            Marketing at Mynewsdesk                                                                                                                                                                                                                    

Related links

Topics

Categories

Regions

Contacts

Press Officer

Press Officer

Press contact Media inquires
Adam Karseland

Adam Karseland

Press contact Press contact +46 79-075 64 25

Related content

Join Mynewsdesk at Online Marketing Show on 27-28th June 2012

Join Mynewsdesk at Online Marketing Show on 27-28th June 2012

The Online Marketing Show is a destination for the modern marketing / PR communicators and is powered by experts at the forefront of this new media age. The show hosts sessions that provide exclusive insights into tackling the latest online marketing and communication challenges.

Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige