Skip to content
8 New Year's Resolutions For PRs & Content Creators

Blog post -

8 New Year's Resolutions For PRs & Content Creators

As the festivities fade and the dust settles on what's been a pretty eventful 2016, in one way or another, it's time to think ahead to 2017.

To help boost your communications, content and coverage, here are our 9 recommended PR resolutions to help you get started in the new year!

1) Get PR certified

Whether you're a dab hand at this PR malarky or brand new to the game, it is always great to refresh your knowledge or learn something new. And what better time to get PR smart(er) than at the start of a New Year!? Mynewsdesk's PR Academy is designed to help you feel at ease with both crafting your organisation’s stories and delivering them to the world. Ultimately, we’d like to simplify subjects that PR professionals might find overwhelming or complicated. 

Study at your leisure with our video tutorials and downloadable info packs and take the test to become PR certified for 2017. 

2) Create a content calendar

It's kind of a no-brainer, but having a plan in place can save you loads of stress and frantic last-minute, meaningless blogs and email blasts.

At the start of January, map-out content around your key dates for the year (annual events, seasons, product releases etc) so that you can have your content written in good time and have the best chance of aligning with relevant trending topics (and in turn, boost your reach!)

Furthermore, Google luuurves fresh, quality and relevant content, so frequently posting blogs, press releases and news stories will not only help you populate your newsroom but also potentially boost your SEO rankings. Hurrah!

3) Brainstorm blogs & delegate content

Just because you're the designated brand newsroom manager or content guru, it doesn't mean you have to do all the writing stuff - no, no, no!

A blog post from one of your fellow developers about your latest product update or an opinion piece from your CEO about your industry really helps to keep your content varied.

Remember, interesting content keeps people coming back for more! So why not start an initiative to get your whole company involved with PR and news and increase the breadth of your brand's offering?

4) Manage & leverage your contacts

Wish you had more people to invite to your big event? Need some more names to include in your influencer circle? Or do you just need to better organise the names?

Our nifty little brand newsroom + our database of thousands of journalists = a whole lot of scope for reach, influencer engagement and coverage. Ask your account manager for more information...

5) Use analytics to identify your KPIs

Gaaaa! The thought of numbers and analytics often gets the most savvy of us quaking in our boots! But if, like me, you're guilty of checking for those little blue ticks on Whatsapp to see if your message has been read then really there's no excuse for not looking into exactly who is opening, reading and engaging with your content. Tut, tut, tut!

This year, try to lean on analytics to influence your work and help you set more meaningful KPIs. Our analytics tool is super super simple to use and pull stats and insights from! And, you can use this new found information to refine your content and tailor it to your audience.

Once you've figured out what's important to you and your brand (e.g. open-rates, time spent on newsroom etc) you'll have a better idea of the goals you're working towards.

6) Have fun with your content

No matter what industry you work in, your content can still be engaging and shareable.

Pack your blogs and new pieces with visuals, such as videos and images, and link to relevant content that backs up or further advises on what you're saying. Keep your readers on the page, engaged and get them sharing your wonderful work!

7) Use related material

Picture this... You've just written an amazing press release, your reader gets to the end excited and wanting more, more, more! So what now?

Because you don't want them to drop off the face of your newsroom, relate your content to similar content that they might like to read next. Using related material to point your readers to other content in your newsroom will help keep them engaged for longer.

8) Keep learning!

The brand newsroom approach is forever evolving and improving, so it's important that you keep abreast of the new features and best practice. And that's where we come in...

At Mynewsdesk we regularly run events such as Digital PR Bootcamp, breakfast seminars and webinars which are all designed to help you refine your skills and learn new ways to use the platform. Just ask your account manager for more info on this.

So, with a whole host of brand newsroom resolutions under your belt, I'm pretty confident you're going to have a pretty great 2017!

Happy New Year

Mynewsdesk UK

Topics

Contacts

Press Officer

Press Officer

Press contact Media inquires
Adam Karseland

Adam Karseland

Press contact Press contact +46 79-075 64 25

Related content

5 Valentine's Day Campaigns We Heart

5 Valentine's Day Campaigns We Heart

Valentine’s day. You know the deal: discounted chocolates, set meals for two and roses... everywhere! New year, same old story. But we’re Mynewsdesk and we like different. We like those who think outside the box when it comes to capturing the hearts of audiences. So without further ado, here are the best of the 2017 Valentine’s Day bunch...

Mynewsdesk's 5 Favourite Campaigns Of 2016

Mynewsdesk's 5 Favourite Campaigns Of 2016

With a New Year on the horizon, what better time to take stock of what's been great in the world of PR and Marketing, this year? For this, I asked the Mynewsdesk team for the campaigns that stood out the most to them and why. Here's their best of the bunch...

7 Steps To An Effective Digital PR Strategy

7 Steps To An Effective Digital PR Strategy

Don’t be overwhelmed at the thought of creating an effective digital PR strategy. Start small: it doesn’t need to tackle every possible opportunity at your company. If you make it realistic and manageable, you’re more likely to achieve success on which to build and grow the strategy.

16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

​The first thing to do when preparing for a crisis that might hit you is to decide what that crisis might look like. We normally define a crisis as being something that materially impacts your reputation, sales, value or share price. It will probably start in the real world, but news of it will spread online and over social media at a speed you can’t control. Polpeo share their top tips.

Trello's 5 Step Guide To Content Planning & Creation [Guest Blog]

Trello's 5 Step Guide To Content Planning & Creation [Guest Blog]

Creating valuable content on a regular basis is not only difficult, it's also time consuming. To come up with ideas, meet strict deadlines and ensure that the post stands out from the rest requires organisation, communication and the ability to keep track of your progress. This 5-step guide from Trello's Marketing Manager - Jordan Mirchev - will help you plan and execute your next content project

Inspiring Ways Brands Used Newsrooms In 2016

Inspiring Ways Brands Used Newsrooms In 2016

2016 - not really a year we want to dwell on - but looking back at the content you created in your newsrooms was pretty flippin' inspiring. From perfectly timed blogs to shareable listicles and opinion pieces to jam-packed press releases, there's a lot to be learnt from you all. We picked out a few of our favourites and why they did so well. Here we go...

What Does The Future of PR Look Like?

What Does The Future of PR Look Like?

​According to a recent study by Mynewsdesk, more than 85% of PR professionals expect technology to play an increasing role in the industry over the next five years. The majority of people working in PR think their jobs will become more strategic and more analytical over the next few years, reflecting the growing role that tech plays in making PR into a more quantified and data-driven endeavour.

#AskTheExperts: 2018 PR Predictions

#AskTheExperts: 2018 PR Predictions

With the New Year now in full swing, we asked a handful of experts to share their PR predictions for 2018. Common themes that emerged included automation, artificial intelligence and the lethal combination of art and science. Here's what Ali Maynard, Stephen Waddington, Jonathan Bean and Laura Richards had to say:

Mynewsdesk - The smart way to improve awareness and relations

Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.

By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .

Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.

Find out more at: www.mynewsdesk.com

Mynewsdesk

Rosenlundsgatan 40
11853 Stockholm
Sverige