Topics: Media, Communication

  • #WeArePR: The journey so far...

    #WeArePR is a project is about listening. We are conducting and publishing these interviews in no intentional order and as a result there was no way of knowing what we might find.

  • Top of the PR pops: June Highlights

    June has been extremely busy and rewarding for the Mynewsdesk UK crew. Futurecomms15, our flagship PR & comms event, was a success! And we're not the only communicators who have been busy having seen some cool campaigns roll out this month...

  • Video: Highlights from FutureComms15

    The biggest PR & communications event, FutureComms15, was held in London on 18th June. What got communications professionals talking and how do we stay on top of our PR game? What seems to be the holy PR grail for brands?

  • What are your digital PR challenges?

    To build a picture of what is required of a modern communicator, Mynewsdesk, the leading online newsroom and all-in-one PR platform, is asking: what are your digital PR challenges?

  • FutureComms15: A Look Back At The Future Of Comms

    Fiery, opinionated, controversial and moving are just a handful of adjectives that one might choose to use when describing FutureComms15 - the biggest PR and comms event of the year. But personally, I think it was Dan Slee of Comms2point0 who best summed up the gathering, describing it as “a mass punch-up between people who give a stuff…”. We take a look back at the future of comms...

  • Futurecomms15: PR’s Stockdale Paradox

    Over the years I've come to see that healthy debate stimulates progress and change. Last week I had the pleasure of chairing Mynewsdesk’s Futurecomms15 in London and the outcome was a good argument. I am tired of events that are just filled of corporate case studies and self congratulatory awards. I guess there is a place for those type of events but this was certainly not one of them...

  • #WeArePR: The PR of politics

    Christine Silfversparre is the 3rd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.

  • A lesson in crisis comms: Apples Antennagate

    Apple frequently faces comms crises; from product related issues such as Antennagate & iOs Maps, to the more serious, image damaging ones (China labour). How do they deal with backlashes and how do they change their PR image?

  • Reputation & Responsibility: The Confident Future Of PR

    The amount written about the identity crisis that the PR industry is currently experiencing astonishes me! In a recent post, the excellent Stephen Waddington claimed the PR industry lacks confidence. I agree with him. It’s also hard to get away from comments about the PR & Communications industry’s need to think and act like MBA’s and improve their knowledge of business.

  • Startups and a PR Crisis Learning from Clinkle

    PR can be the lifeblood of a young startup. A positive write up can propel companies into the limelight and particularly for a B2C product can result in those critical early sign-ups. But what happens when the positive attention turns bad? And are there any lessons to be learned from the story of what happened to one much-hyped startup?

  • #WeArePR: “PR is changing as quickly as technology”

    Christine Silfversparre is the 3rd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech. Christine has been working in diverse industries for a number of years.

  • How hacking can cause a comms crisis. Snapchat, LinkedIn & Evernote

    Being hacked represents not only a huge operational risk to most businesses but also, from a comms perspective, one of the biggest potential risks to an organisation’s reputation. Being hacked happens without warning and takes everyone by surprise. In the immediate aftermath of the hack being revealed, there can be a shortage of information about what has happened.

  • FutureComms15: 5 Minutes With Jonathan Bean

    Chief Marketing & Growth Officer at Mynewsdesk and moderator of FutureComms15, Jonathan Bean shares his thoughts on the state of PR and a glimpse of what to expect from the event... ​

  • Growing pains, tech startup to listed company

    For new start-ups PR plays an important role in achieving growth and attracting signups and new users. PR people work hard to carefully craft an image and communicate that through the media and bloggers.

  • 7 Ways You've Been Approaching Journalists Completely Wrong

    When it comes to reaching out to journalists, there’s so many “how to” guides out there, but have you ever considered that you still might be going about things the wrong way? We spoke to two journalists who shared their insights on the biggest mistakes they see PR people making...

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