Topics: Media, Communication

  • Cruising your way through Crisis Communications: UK vs. USA

    ​Let me set the scene. It is Monday morning at the office, second week on the job. Request from the team to write some blogs on things happening in communications and PR. So, I raised my hand to write about crisis communications and a difference between a proactive US approach versus a proactive UK approach

  • Get your customer's attention with these 4 content ideas

    Sometimes old tricks are the most useful ones, that's why they're classics. Here are our top 4 tips based on what we have learned from our most read blog posts from 2014. Maybe you'll find some content ideas for your communication and marketing activities. Let's make 2015 newsworthy!

  • Mynewsdesk welcomes new partner British Hospitality Association

    ​When it comes to sharing news, views and information about your restaurant, hotel or hospitality business or drumming up publicity, a good story is only half the battle. The other half is getting it out there. Building up and engaging with contacts across a wide range of platforms, ensuring synergy across different mediums, message consistency.

  • BLACK+DECKER™ launches brand newsrooms across 16 markets to power digital communications

    BLACK+DECKER™ has introduced digital brand newsrooms and multimedia public relations platforms across 16 of its markets in Europe, Northern America, Australia and New Zealand. The global manufacturer of consumer power tools and home improvement solutions has partnered with the world’s leading digital brand newsroom provider, Mynewsdesk.

  • Top of the PR pops: Christmas edition

    Merry Christmas dear readers! Rather than our usual top of the PR pops post we're doing a quick round up of our favourite Christmas campaigns. What are your favourite Christmas campaigns?

  • What happens when every company is a media company - Tom Foremski I #Futurecomms14

    Former FT journalist and contemporary contributor of Silicon Valley Watcher blog Tom Foremski and Mynewsdesk's Adam Cranfield are discussing media trends and brand publishing. More and more brands are behaving like media companies, publishing content to engender engagement and affinity. What's next for the communications industry?

  • The reputation economy: why communicators need a seat at the top table

    ​Recently the Harvard Business Review released their Top 100 CEO list. The findings of that research study, and in particular the way it was put together, tell me that after the CFO the top communicator at any company is the CEO’s most important team member.

  • What are the technologies of PR? I #FutureComms14

    Social and digital technology is playing an increasing role in the ability of brands to reach consumers. Betony Kelly (BIS), Dan Whatmough (Ketchum), Tom Foremski (Silicon Valley Watcher) and Juhani Levola (Deski) shared their thoughts on technologies of PR, in the Futurecomms14 panel hosted by Neville Hobson.

  • The future of communications: a video guide

    Are you on top of communications trends? We put together a guide on the communications trends and inspiring PR practices we learned at our event, #FutureComms14, which was held in London in June.

  • What does it take to become a pioneer? Peter Ingman at #Futurecomms14

    FutureComms14 brought together over 200 marcomms professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. ​In this video Peter Ingman, CEO of Mynewsdesk, tells what is takes to become a pioneer.

  • Social Innovation Programme launches in time for Christmas

    Over the last year we've been working hard on our Social Innovation Programme and now we're finally ready to officially launch it in time for Christmas. ​ Up to one and fifty hundred charities in six countries will benefit from a 1 million euro initiative to make their communications activities more efficient and impactful.

  • How to underpin your PR on Youtube - Andrew Marcus I #FutureComms14

    ​Museum of London's deputy head of comms Andrew Marcus tells how they have used Youtube successfully in engaging with their audience. Andrew will share how the comms team at this high profile visitor attraction are using YouTube as the key channel for their consumer and corporate PR campaigns. He held his presentation at FutureComms14 event, in London in June.

  • Anatomy of a modern communicator #FutureComms14

    As the communications industry evolves, so do the professional skills required in order to stay relevant. What do we need to learn to be successful in the future? Watch what Gabrielle Laine-Peters (chair), Stuart Bruce, Vikki Morgan (TMW), Laura Bates (Heritage Lottery Fund) and Nicola Dodd (Cancer Research) has to say.

  • Why People Share Stories Online - Stephen Follows #FutureComms14

    Stephen Follows is an award-winning writer and film producer, he specialises in using emotion-based stories to change perceptions. With the help of some video examples, Stephen will demonstrate the psychology behind storytelling and show why it’s such an engaging way of getting your message across online.

  • #Futurecomms14: closing remarks by Deirdre Breakenridge

    FutureComms14 brought together over 200 marcomms professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. One of the keynote speakers was Deirdre Breakenridge, adjunct professor in marketing & PR at the New York University.

  • Are you sitting comfortably? A look at condescending brands' comms - Jon Morter #FutureComms14

    Jon Morter is the man who got Rage Against the Machine to the Christmas number one in 2009. And he runs the hugely popular ‘Condescending Corporate Brand’ social media profiles. He can politely be described as a ‘disrupter’. What mistakes should we try to avoid in our social media campaigns? Prepare to cringe at Jon’s ‘worst practice’ examples.​..

  • Top of the PR pops: November Highlights

    The temperature has dropped and it's beginning to feel a lot more festive. However, I've tried to keep the mentions of Christmas to a minimum as I'll save that for another post! Here are some of the things that have got us talking over the last month...

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