Top of the PR Pops: October
Boo! October is a month packed full of events and we've unearthed some of the the most spooktacular campaigns from the world of PR and marketing. Check 'em out...
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(Video) How a social enterprise made the most of their Kickstarter campaign - Case Cafe Art
Cafe Art, a social enterprise, helps homeless people connect with society through art. Director Paul Ryan shares how they managed to make the most of the overwhelming media attention lead by a massively successful Kickstarter campaign.
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Where O2 Went Wrong With The Rugby World Cup
As any rugby fan will know all too well, after just four matches England made a dramatic exit from the Rugby World Cup 2015. And while this was disappointing for England fans, it has also significantly impacted other key stakeholders - the sponsors.
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[Video] How A #BrandNewsroom Boosted Orkla Foods Finland’s SEO & Comms Strategy
14 food brands, one communicator. Emma Vironmäki, Comms and CSR Manager of Orkla Foods Finland, shares how a Mynewsdesk newsroom enables her to take care of 14 food brand’s comms activities from one place.
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Bootcamp #7: Google Analytics - BONUS SESSION
We have completed our first bootcamp series; six sessions jam-packed with content creativity, newsroom best practice and knowledge overload. We hope you have enjoyed it and cannot wait until we have another round...BUT WAIT...THERE IS MORE!!!
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#FC15: Alex Myers On PR, Content & Creating A Team For The Future
Alex Myers, Founder and Managing Director at Manifest London and Manifest New York, was speaking at the biggest PR & communications event in the UK, FutureComms15. Here's what he had to say on the difference between PR and content, creating a team for the future and his greatest achievements in the industry... Watch the full interview here:
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4 Ways To Use Images In Your #BrandNewsroom
By 2018, video will account for 2/3 of mobile usage, meaning visual assets are now more important than ever. And the same applies for content and press releases; images and videos are a great way to catch the eye of the journalists, increase time spent on page and up your click-through rates.
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Metropolitan Police Service Launch Online Press Office
The Metropolitan Police Service has launched a new online press office with Mynewsdesk to help streamline their communications with the media and general public. The Met, who operates the UK’s busiest press office, has partnered with PR technology pioneer, Mynewsdesk, to help better support the delivery of their broadcast messaging and simplify their communications workflow.
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#PRStack inspires and educates through the power of crowdsourcing
Yesterday's launch of the 2nd #PRStack ebook (beyond its obvious purpose) reminded me how valuable it is for PRs, marketers and communications professionals to demystify, share and learn about marketing and PR tech in order to move the industry forward.
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Top of the PR Pops: September
From Google to British Gas, here is our pick of the smartest (and cutest) campaigns and news from the super month of September...
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Bootcamp Session #6: Creating images and videos on a budget!
We have brought you an exhaustive list of content including newsroom basics, setting KPIs, SEO, content and distribution, digital assets and social sharing and now we're giving you the low-down on how to create visual assets.
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August 2015 | What Can We Learn From Your Newsrooms?
There was a total of 25,678 visits to the top 10 performing customer newsrooms, in August 2015. And it’s no wonder – there were all sorts of wonderful going on in there! From pumping out content to important contacts to boosting email open rates with compelling headlines, we take a look at the nifty ways you guys have been generating coverage and reaching new audiences.
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