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News archive

  • Top of the PR pops: February's edition

    It’s top of the PR pops time again! Here are the campaigns, stunts and happenings from the world of PR, social and digital that have got us talking during the month of February...

  • 5 tips to get started with your influencers

    We’ve been talking about democratised digital communication and​ how social media has opened up great opportunities for modern communicators. It is not only journalists and other traditional opinion shapers who have the power to influence.

  • Gambling with your PR: Six of the best gambling PR stunts

    With the recent publicity stunt by Paddypower in backing David Ginola’s failed bid for the FIFA presidency with campaign #teamginola, we at Mynewsdesk thought to share some of the PR punts that organisations in one of the UK’s largest industries have taken in the past.

  • Why should we care about influencer relations?

    The explosion of social media has democratized communications. It has levelled the playing field affording almost everyone the opportunity to become an influencer.

  • Cruising your way through Crisis Communications: UK vs. USA

    ​Let me set the scene. It is Monday morning at the office, second week on the job. Request from the team to write some blogs on things happening in communications and PR. So, I raised my hand to write about crisis communications and a difference between a proactive US approach versus a proactive UK approach

  • Get your customer's attention with these 4 content ideas

    Sometimes old tricks are the most useful ones, that's why they're classics. Here are our top 4 tips based on what we have learned from our most read blog posts from 2014. Maybe you'll find some content ideas for your communication and marketing activities. Let's make 2015 newsworthy!

  • Mynewsdesk welcomes new partner British Hospitality Association

    ​When it comes to sharing news, views and information about your restaurant, hotel or hospitality business or drumming up publicity, a good story is only half the battle. The other half is getting it out there. Building up and engaging with contacts across a wide range of platforms, ensuring synergy across different mediums, message consistency.

  • BLACK+DECKER™ launches brand newsrooms across 16 markets to power digital communications

    BLACK+DECKER™ has introduced digital brand newsrooms and multimedia public relations platforms across 16 of its markets in Europe, Northern America, Australia and New Zealand. The global manufacturer of consumer power tools and home improvement solutions has partnered with the world’s leading digital brand newsroom provider, Mynewsdesk.

  • Top of the PR pops: Christmas edition

    Merry Christmas dear readers! Rather than our usual top of the PR pops post we're doing a quick round up of our favourite Christmas campaigns. What are your favourite Christmas campaigns?

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