Social and digital technology is playing an increasing role in the ability of brands to reach consumers. Betony Kelly (BIS), Dan Whatmough (Ketchum), Tom Foremski (Silicon Valley Watcher) and Juhani Levola (Deski) shared their thoughts on technologies of PR, in the Futurecomms14 panel hosted by Neville Hobson.
Are you on top of communications trends? We put together a guide on the communications trends and inspiring PR practices we learned at our event, #FutureComms14, which was held in London in June.
FutureComms14 brought together over 200 marcomms professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. In this video Peter Ingman, CEO of Mynewsdesk, tells what is takes to become a pioneer.
Over the last year we've been working hard on our Social Innovation Programme and now we're finally ready to officially launch it in time for Christmas. Up to one and fifty hundred charities in six countries will benefit from a 1 million euro initiative to make their communications activities more efficient and impactful.
Up to one hundred charities in six countries will benefit from a 1 million euro initiative to make their communications activities more efficient and impactful.
Museum of London's deputy head of comms Andrew Marcus tells how they have used Youtube successfully in engaging with their audience. Andrew will share how the comms team at this high profile visitor attraction are using YouTube as the key channel for their consumer and corporate PR campaigns. He held his presentation at FutureComms14 event, in London in June.
As the communications industry evolves, so do the professional skills required in order to stay relevant. What do we need to learn to be successful in the future? Watch what Gabrielle Laine-Peters (chair), Stuart Bruce, Vikki Morgan (TMW), Laura Bates (Heritage Lottery Fund) and Nicola Dodd (Cancer Research) has to say.
Stephen Follows is an award-winning writer and film producer, he specialises in using emotion-based stories to change perceptions. With the help of some video examples, Stephen will demonstrate the psychology behind storytelling and show why it’s such an engaging way of getting your message across online.
FutureComms14 brought together over 200 marcomms professionals and some of the world’s leading speakers and practitioners to discuss the latest industry trends and communications challenges of the future. One of the keynote speakers was Deirdre Breakenridge, adjunct professor in marketing & PR at the New York University.
Jon Morter is the man who got Rage Against the Machine to the Christmas number one in 2009. And he runs the hugely popular ‘Condescending Corporate Brand’ social media profiles. He can politely be described as a ‘disrupter’. What mistakes should we try to avoid in our social media campaigns? Prepare to cringe at Jon’s ‘worst practice’ examples...
The temperature has dropped and it's beginning to feel a lot more festive. However, I've tried to keep the mentions of Christmas to a minimum as I'll save that for another post! Here are some of the things that have got us talking over the last month...
So you want your brand’s content to get millions of views, likes and shares? Well, you know what to do. Simply commission an acoustic rework of a tear-jerking ballad and… tell a story.
Mynewsdesk helps companies create awareness, find the right audience and build strong relationships.
By providing a user-friendly online solution, Mynewsdesk simplifies and streamlines the publishing, distribution and measuring of your PR and communication efforts. All in one digital place. By consolidating all aspects of PR in one platform, brand and media monitoring is also made easy, helping companies track their engagement over time .
Mynewsdesk has 1.6 million unique visitors monthly and publishes 80,000 news stories per year. Over 4,000 companies across the globe trust Mynewsdesk’s platform to improve their PR efforts and 70% gain media uptake on their news.
Find out more at: www.mynewsdesk.com
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