LinkedIn - transforming the way we work
David Taylor gives his best practice advice for getting the most out of LinkedIn
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UK councils failing to fully utilise the digital technology they are investing in
New research has found local authorities in the UK have invested substantial efforts into developing a good online newsroom infrastructure but have failed to optimise their newsrooms for mobile or connect them to their social media channels. This means there is much room for improvement in the ways councils engage with their residents, the media and other stakeholders.
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The UK’s biggest travel brands are failing to engage with mobile users
The UK’s biggest travel companies are failing to engage with the media, consumers and stakeholders on mobile devices by not optimising their online newsrooms for mobile, with only one of the top 10 UK companies in the travel sector offering a responsively designed newsroom.
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UK High Street brands failing to engage on digital, with 40% lacking an online newsroom
New research suggests the UK’s biggest High Street brands are failing to adequately engage with the media and stakeholders, with four of the top 10 brands failing to provide an online newsroom and the remaining six falling short in multiple crucial areas.
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UK organisations behind global average in newsroom best practice
New research has found some of the UK’s biggest brands and organisations are failing to engage with the media, consumers and key stakeholders by not optimising their online newsrooms for mobile browsing and overlooking the importance of multimedia content.
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Mynewsdesk officially launches its Agency Partnership Programme
As the PR industry adapts to the changing media landscape and the developing trends in digital communications, we've been working with an increasing number of agencies to help them better support their clients. As a result we have decided to make an official offering with the launch our Agency Partnership Programme.
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7 SEO wins from the brand newsroom approach
“Search engine optimisation” (SEO) is much less about mastering keywords and SEO tricks to boost your ranking. Instead you must focus on creating high quality, engaging content that your target audiences will be interested in and want to share. In other words, adopt the brand newsroom approach...
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More UK in-house communicators working in social and digital than media relations
New research into the role of in-house communicators in the UK has found that 90% are now working across more areas than ever before with more involved in social and digital activities(92%) than media relations (84%) despite being challenged with issues regarding ROI and management buy-in.
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Top of the PR pops: March highlights
March has flown by in a flash and it's been packed full of interesting campaigns to keep the PR industry talking and entertained. For our monthly round up I'm keeping it short and sweet but I'd love to hear about your favourite recent campaigns, research pieces you've found most interesting or crises that have made you cringe, so please tweet us or leave a wee comment below
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How Toshiba's newsroom is central to driving their global PR strategy
In a recent article for Cross Marketing, Takafumi Arai, the Digital Communications and SMART Community Chief Specialist for Toshiba gave insights into their global PR strategy.
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Challenging the Gender Gap in PR
As it's International Women's Day I wanted to ask one of my female PR role models, Sara Robinson the Managing Director of Cake Communications, about her experience as a women in the PR industry, her thoughts on why this gender gap exists and her advice for women looking to start their own agency.
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How Eurofound uses Mynewsdesk to better understand their audience
We recently had a little chat with Mans Martensson, the Media Manager of Eurofound, to hear why he's excited to begin using Mynewsdesk.
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